9/2024

Mastercom 9/2024

Brigitta Viola Csáki - Empathic Communication as a Negotiation Technique within the Human Resources Department. Case Study: FORVIA HELLA  pag. 8
Andreea Ișfan - Diversity and Inclusion in Romanian Organisations  pag. 17
Larisa Loredana Munteanu - The Importance of Online Communities for Business Success. Case Study: Companies in Romania

 pag. 23
Amina Poterașu - The Realities of Corporate Social Responsibility. Case Study: Patagonia and Volkswagen Companies  pag. 33
Adelina Anamaria Petrilă - Political Advertising on Social Media  pag. 50
Denis Florinel Prună - The Role of Humour in TikTok Communication  pag. 59
 Andreea Veleanu - Reading from Digital to Analogue.
The Influence of Social Media		  pag. 73
 Maria Magdalena Grigorof - Customers’ Perception of Electronic Services
in McDonald’s Restaurants		  pag. 82
Alexandra Irina Bacîtea - The Role of Social Media in Promoting Timișoara 2023 - European Capital of Culture  pag. 92
 Alexandra Maria Gîtman - Intention and Effect in Advertising. An Analysis of Rituals' Advertising Discourse  pag. 103
Cristina Lavinia Măciucă - Comparative Study of the Impact of the Visual Message Used in University Promotion  pag. 113
Laura Maria Sîrbu - Analysis of the Innovative Factor in Branding  pag. 129
Denisa Uscatu - Shaping Economic Growth: The Role of Government Communication and the Media  pag. 141
 Ionica Vălimăreanu - Events for Children Within Timișoara 2023 –
European Capital of Culture: Online Visibility		  pag. 148
Ovidiu Darius Voița - Promoting Anti-EU Attitudes in the Romanian Digital Space  pag. 159
Adela Celine Voicu-Dungan - Artificial Intelligence as a PR Tool: A Case Study  pag. 170
Andreea Elena Anescu - The Role of Telecommunication Technologies
in Communication		  pag. 178
Laura Borșoș - A Comparative Analysis of Online Web Development Tutorials  pag. 186
Maria Galdea - The Use of Artificial Intelligence in Graphic Design  pag. 193
Mihaela Nicoleta Ianuș - A Comparative Analysis of Models in Communication Systems and the Modelling of Communication Techniques  pag. 211
Romina Roxana Kolarovszki-Ion - The UX/UI Process in Designing a Language Learning Platform  pag. 216
Teodora Pocol - The Impact of 3D Technology on Communication  pag. 228
Paula Nicoleta Staicu - The Role of Content Design in Web Pages  pag. 241
Claudia Monica Trăistaru - Augmented Reality Experiences in Graphic Design  pag. 246