8/2023

Mastercom 8/2023

Octavian Diaconu - Augmented Reality in Marketing: Exploring Applications and Impact with a Focus on Real Estate  pag. 7
Andrada Maria Nemțoc - Vodafone's Involvement in Promoting Technical Innovation. Case study: Salvamont–Vodafone  pag. 16
Andreea-Ioana Dodon - The Impact of Storytelling in Advertising Videos. Case study: Nike videos and Adidas videos

 pag. 22
Cristina-Maria ECOBICI - Aesthetic and Functional Particularities in the Design of Graphical User Interfaces for Mobile Devices  pag. 27
Emilian-Ionuț Porumb - Graphics Processes Dedicated to 3D Character Design  pag. 50
Larisa-Corina Sima - Methods of Promotion through Social Media  pag. 62
Ramona Chiseliță - The role of portraying businesswomen in communication. Case study: Perceptions in the Romanian business environment  pag. 73
Ana Ilie-Otiman - Student Entrepreneurial Societies - Catalysts of Entrepreneurial Culture in Romania. Case study: the Communication of the Universities of Timișoara SESs  pag. 80
Alexandra Dennisa Munteanu - The Impact of Leadership on Organizational Productivity  pag. 93
Nicola-Caius Agavriloae - The Role and Importance of Communication
in the Recruitment Process		  pag. 101
Raluca Ilisie - Analysis and Optimization of the Event Organization Process.
Case study: PoliKids Fest 2023		  pag. 109
Paula Peev-Otiman - The Revival of Tourism Brands in the Post-pandemic
Context. Solutions for Economic Actors in the Banat Mountain Area		  pag. 116
Ana-Maria Silvia Oprea - Analysis of Communications in Solar Energy  pag. 125
Simona Zetea - Local Economic Develpment through Traditional Trade:
A Sustainable Approach		  pag. 130