Issues 19/2026 Provisional Table of Contents Expected publication date: February 2026 18/2025 Provisional Table of Contents Expected publication date: December 2025 17/2024 Editorial Matter I. PROFESSIONAL COMMUNICATION Raluca GHENTULESCU - ETHNIC JOKES IN PROFESSIONAL COMMUNICATION pag. 3 Daniel CIUREL - VISUAL RHETORIC IN CITY BRANDING: THE CASE OF TIMISOARA ECOC 2023 pag. 13 Sorin SUCIU - CORPORATE SOCIAL RESPONSIBILITY. A MATTER OF ETHICS? pag. 23 Anamaria FILIMON-BENEA - L'EXPLORATION DE LA COMMUNICATION VISUELLE A TRAVERS L'INTERACTION AVEC LES IMAGES, DANS L'ENVIRONNEMENT EN LIGNE pag. 29 II. LINGUISTICS AND COMMUNICATION Andreea PELE - NAVIGATING COMMUNICATION BIAS IN ACADEMIA pag. 41 Karina HAUER, Daniel DEJICA - THE LANGUAGE OF METEOROLOGY: ADJECTIVES USED IN WEATHER FORECASTS pag. 48 III. TRANSLATION STUDIES Yves GAMBIER - RECEPTION STUDIES AND AUDIOVISUAL TRANSLATION: CONCEPTS AND METHODS pag. 61 IV. FOREIGN LANGUAGE PEDAGOGY Monica CONDRUZ-BACESCU - OPEN EDUCATION, OPEN EDUCATIONAL RESOURCES, MASSIVE OPEN ONLINE COURSES, OPEN EDUCATIONAL PRACTICES pag. 77 Mohamed Ramadhan HASHIM - EXAM, FEEDBACK AND THEIR IMPORTANCE IN THE PROCESS OF TEACHING-LEARNING ENGLISH AS A FOREIGN/SECOND LANGUAGE IN IRAQI SECONDARY SCHOOLS (ISS) pag. 88 Patrick LAVRITS, Anca MAGHEȚIU - DIE UMSETZUNG DER KULTURELLEN DIMENSION MASKULINITÄT VERSUS FEMINITÄT VON GEERT HOFSTEDE IM UNTERRICHT pag. 105 16/2023 Editorial Matter I. PROFESSIONAL COMMUNICATION Diana STRÎMBEANU - DIGITAL DIPLOMACY IN THE POST WEB 2.0 ERA pag. 3 Daniel CIUREL - NATIVE ADVERTISING AS RHETORICAL CAMOUFLAGE pag. 13 Meda MUCUNDORFEANU, Marius MAUER - SPRACHLICHE BESONDERHEITEN UND POLITISCHE HALTUNGEN IN DER AKTUELLEN RUMÄNIENDEUTSCHEN PRESSE. EINE ANALYSE DER RESSORTS LOKALES UND INLANDSPOLITIK pag. 20 Ștefana CIORTEA-NEAMȚIU - NEUE PR-INSTRUMENTE: INSTITUTIONELLE KULTURBLOGS pag. 31 Sonia MALOȘ, Denisa LĂCĂTUȘ - NEUE MEDIENKOMPETENZ: DIE JUGENDLICHEN IN DER WELT DES DIGITALEN pag. 42 II. LINGUISTICS AND COMMUNICATION Teodora FLORICĂ DRAGOTĂ - EU ENGLISH CURRENT STATUS WITHIN EU BODIES, ITS IMPACT AND SPREAD IN EUROPE pag. 57 Ana SCALCĂU - A CASE STUDY ON CANCEL CULTURE DISCOURSE: THE THEATRE OF THE ABSURD pag. 64 Luciana PENTELIUC-COTOŞMAN - D’UNE CRISE À L’AUTRE. REMARQUES SUR LA CONCEPTUALISATION MÉTAPHORIQUE DE LA (PERMA)CRISE pag. 74 III. TRANSLATION STUDIES Aida TORRE LÓPEZ - AUDIO DESCRIPTION GUIDELINES: UNE 153020 STANDARD AND NETFLIX STYLE GUIDE pag. 89 Rocío BERNABÉ, Óscar GARCÍA - ARE EASY-TO-READ TRAINING AND STANDARDS IN SYNC? pag. 101 Adriana TOMA, Daniel DEJICA - MENTAL TRANSLATION AND ITS CONTRIBUTION TO COMMUNICATIVE LANGUAGE LEARNING AND TEACHING pag. 120 Andreea PELE - TRANSLATORS AS PROFESSIONAL COMMUNICATORS pag. 128 Maria-Dana GROSSECK - WIE METAPHERN FACHPRACHEN UND -ÜBERSETZUNGEN ANGENEHMER MACHEN KÖNNEN pag. 134 IV. FOREIGN LANGUAGE PEDAGOGY Monica CONDRUZ-BACESCU - THE EDUCATIONAL CHALLENGES OF DIGITAL TECHNOLOGIES pag. 145 Cornelia-Patricia GRIGORAȘ, Daniel DEJICA - TEACHING EFL TO THE DIGITAL-BORN GENERATION. CHALLENGES AND EXPECTATIONS pag. 160 Eliona NAQO - LISTENING AND SPEAKING. THEIR IMPORTANCE IN LEARNING FOREIGN LANGUAGES. THE CASE OF ITALIAN LANGUAGE pag. 167 Angelica Daniela BERCIAN - PROFESSIONAL ISSUES IN LANGUAGE TEACHING pag. 175 Mihaela POPESCU - LES SITES COMPAGNONS DANS L’ENSEIGNEMENT/APPRENTISSAGE DU FRANÇAIS PROFESSIONNEL pag. 182 Anca MAGHEŢIU, Patrick LAVRITS - DIE VERMITTLUNG VON INTERKULTURELLER KOMPETENZ IM UNTERRICHT: STEREOTYPE, VORURTEILE UND KLISCHEES pag. 191 15/2022 Editorial Matter I. PROFESSIONAL COMMUNICATION Tatyana Yurievna ANOPCHENKO - TENTATIVE CONSIDERATIONS ON THE FUTURE OF ECONOMY AND SOCIETY DURING AND AFTER THE COVID-19 PANDEMIC: THE CONTEXT OF EDUCATION pag. 3 Mariana CERNICOVA-BUCA - AN EXPLORATORY STUDY INTO THE ROMANIAN STUDENTS’ MOTIVATIONS FOR ONLINE SECOND-HAND SHOPPING pag. 10 Daniel CIUREL - Digital BOvarisM: advertising, RHetORic, And IDENTITY pag. 19 Sorin SUCIU - ETHICAL DIMENSIONS OF VISUAL COMMUNICATION THROUGH PHOTOGRAPHY pag. 25 II. LINGUISTICS AND COMMUNICATION Monica CONDRUZ-BACESCU - BUILDING DIGITAL CULTURE. THE POWER OF THE VIRTUAL pag. 33 Corina VASILE - LANGUAGE CHANGE IN INSTITUTIONAL DISCOURSES. GENRE-BASED APPROACHES pag. 44 Claudia-Raluca STAMATESCU - ANALYSIS OF THE ACADEMIC INSTITUTIONAL DISCOURSE - INTERDISCIPLINARY PERSPECTIVES pag. 51 Hermina APOSTOLACHE - A BRIEF OUTLINE REGARDING THE BIBLICAL LEXICAL SEMANTICS pag. 55 Andrea KRISTON - MÉTHODE D’ANALYSE TEXTUELLE : LE DISCOURS DE L’ENTREPRISE pag. 65 Mihaela POPESCU - ACTIVITÉS DE COMMUNICATION LANGAGIÈRE EN FRANÇAIS PROFESSIONNEL DANS LE MILIEU UNIVERSITAIRE FRANCOPHONE DE TIMIȘOARA pag. 76 III. TRANSLATION STUDIES Iulia-Cristina ANTONIE COTEA - TRANSLATABILITY OF IDIOMS – GETTING THE BEST OF BOTH TEXTS pag. 87 Maria Cristina MIUȚESCU - DESIGNING ATC-BASED CURRICULA: A COMPLEX AND CHALLENGING UNDERTAKING. A CASE STUDY OF THE MOST IN-DEMAND SUB-COMPETENCES REQUIRED BY POTENTIAL EMPLOYERS ON THE ROMANIAN TRANSLATION MARKET pag. 98 Andreea GHIȚĂ - LA PREMIÈRE RELANCE DE LA TA – UNE APPROCHE «INDIRECTE» pag. 108 Luciana PENTELIUC-COTOŞMAN - LE LANGAGE DU SECTEUR DE LA BEAUTÉ : UN DÉFI POUR LE TRADUCTEUR SPÉCIALISÉ pag. 119 IV. FOREIGN LANGUAGE PEDAGOGY Cristina-Eugenia BURTEA-CIOROIANU - ONLINE LEARNING OF ROMANIAN AS A FOREIGN LANGUAGE AND TEACHING METHODS USED IN THIS APPROACH pag. 133 Alina-Roxana POPA - PARADIGM SHIFT: SOME CHALLENGES AND OPPORTUNITIES OF ONLINE LANGUAGE LEARNING AND TEACHING pag. 141 Patrick LAVRITS - DIE UMSETZUNG DER KULTURELLEN DIMENSIONEN VON EDWARD T. HALL IM UNTERRICHT pag. 149 14/2021 Editorial Matter I. PROFESSIONAL COMMUNICATION David Erland ISAKSEN, Tamar DOLIDZE - ‘PURE EVIL!’: FRAMING BY DEVIL TERMS AND THE MAGA INSURRECTION pag. 3 Lavinia SUCIU, Muguras MOCOFAN - APPROACHES TO HATE SPEECH IN CYBERSPACE. A METADISCURSIVE ANALYSIS pag. 13 Daniel CIUREL - DIGITAL ADVERTISING AS MEMETIC PROPAGANDA pag. 24 Mariana CERNICOVA-BUCA, Eugen COCEA - PUBLIC ENGAGEMENT STRATEGIES IN THE AUTOMOTIVE INDUSTRY: THE CASE OF ROMANIA pag. 31 Adina PALEA, Paula-Diana PEEV-OTIMAN - CHARTING SUSTAINABLE TOURISM IN ROMANIA. AN OPPORTUNITY RELEVANT AUTHORITIES MIGHT BE MISSING pag. 42 Anamaria FILIMON-BENEA, Ioana VID - THE IMAGE OF AN EDUCATIONAL INSTITUTION: WEST UNIVERSITY OF TIMISOARA pag. 54 Carol COOPER - PERSPECTIVES IN COMMUNICATION: UNIVERSITY STUDENTS ONLINE DURING THE COVID- 19 PANDEMIC pag. 61 Liliana-Luminița TODORESCU, Gabriel-Mugurel DRAGOMIR, Anca GRECULESCU - ADAPTATION PROBLEMS OF ROMANIAN STUDENTS TO TECHNICAL HIGHER EDUCATION pag. 69 Sorin SUCIU - PHILOSOPHY AND ENGINEERING pag. 79 Veronica CȂMPIAN - EINE SEMIOTISCHE ANALYSE POLITISCHER KARITATUREN FALLSTUDIE: DIE RUMÄNISCHEN PRÄSIDENTSCHAFTSWAHLEN AUS DEN JAHREN 2014 UND 2019 pag. 85 Ștefana CIORTEA-NEAMȚIU - ONLINE-THEATER: REZEPTION UND THEATERKRITIK IN DER PANDEMIE – EINE PERSPEKTIVE AUS TEMESWAR pag. 95 II. LINGUISTICS AND COMMUNICATION Irena SKËNDO - TYPES OF TOURISM IN ALBANIAN TRAVEL GUIDEBOOKS: A CORPUS-BASED ANALYSIS pag. 107 Ana SCALCĂU - RESEARCH METHODS IN DISCOURSE ANALYSIS: QUANTITATIVE, QUALITATIVE AND MIXED-METHODS APPROACHES pag. 114 Laura IONICĂ - DYNAMICS OF QUANTIFYING EXPRESSIONS, A ROMANIAN-ENGLISH CONTRASTIVE ANALYSIS pag. 123 Daniel LEOTESCU, Georgiana LEOTESCU - DRIVEN BY A MUTUAL LANGUAGE? BRITISH VERSUS AMERICAN ENGLISH pag. 131 III. TRANSLATION STUDIES Corina DOBROTĂ - TEACHING TRANSLATION IN LEGALESE pag. 141 Andreea Maria COSMULESCU - A TERMINOLOGICAL PERSPECTIVE ON LEGAL TRANSLATION pag. 151 Andreea-Maria SĂRMAȘIU - CHALLENGES OF LEGAL TRANSLATION: SPECIFIC PROBLEMS AND STRATEGIES IDENTIFIED THROUGH A VIRTUAL WORKSHOP pag. 158 Teodora FLORICĂ DRAGOTĂ - ZOOMING INTO THE LANGUAGE OF EU DOCUMENTS pag. 168 Mirela-Cristina POP - ÉLÉMENTS SOCIOCULTURELS DANS LA TRADUCTION EN ROUMAIN DES DOCUMENTS OFFICIELS DE LANGUE FRANÇAISE pag. 174 IV. FOREIGN LANGUAGE PEDAGOGY Felix NICOLAU - DIGITALIZATION OF TEACHING ROMANIAN LANGUAGE AND CULTURE IN SWEDEN pag. 185 Monica CONDRUZ-BACESCU - E-LEARNING IN THE UNIVERSITY ENVIRONMENT pag. 192 Carmen ARDELEAN - REMOTE TEACHING: USING VIDEO RESOURCES FOR CLASS INTERACTION pag. 200 Silvia Laura MADINCEA PASCU - CHALLENGES OF ONLINE LANGUAGE TEACHING - USEFUL APPLICATIONS AND PLATFORMS pag. 207 Luiza CARAIVAN - INTEGRATING INTERCULTURAL COMPETENCE IN TEACHING BUSINESS ENGLISH: A CASE STUDY pag. 215 Adrian-Florin BUȘU - THE COMMUNICATIVE APPROACH IN TEACHING ENGLISH TO STUDENTS IN AUTOMATICS pag. 221 Daniela KOHN - PRÜFUNGSINHALTE UND -FORMATE IM WANDEL. KOMPETENZORIENTIERTES PRÜFEN IM DAF-BEREICH OFF-/ONLINE. EINE FALLSTUDIE pag. 233 Anca DEJICA-CARȚIȘ - DEUTSCH FÜR DEN BERUF. ENTWICKLUNG VON SPRACHKOMPETENZEN pag. 242 Anca MAGHEŢIU - SCAFFOLDING UND SIOP ALS FACHSPRACHENDIDAKTISCHE KONZEPTE IM FACHSPRACHLICHEN FREMDSPRACHENUNTERRICHT pag. 255 13/2020 Cuprins Editorial Matter I. PROFESSIONAL COMMUNICATION Adina BAYA - JOURNALISM EDUCATION IN TODAY’S FAST-PACED MEDIA ENVIRONMENT pag. 3 Sorin SUCIU - THE ETHICAL ALTRUISM AND THE SPIRIT OF CAPITALISM pag. 14 Cosmin-Constantin BĂIAȘ - CRITICAL THINKING, ACTIVISM AND APPLIED ETHICS pag. 19 Daniel CIUREL - Culture Jamming: Perspectives by Incongruity and Polemical Intertextuality pag. 26 Ioana VID - THE IMAGE OF A FINANCIAL INSTITUTION – OTP BANK ROMANIA pag. 31 Anamaria FILIMON-BENEA - L’EMOTION – UN FACTE-UR MOBILISATEUR POUR ASSURER L’INTERACTIVITE pag. 40 Patrick LAVRITS - LEISTUNG VS. STATUS IN DER RUMÄNISCHEN UND IN DER DEUTSCHEN WERBUNG pag. 48 II. LINGUISTICS AND COMMUNICATION Andreea BAN, Mihaela BUCUR - NON-VERBAL COMMUNICATION – A STUDY ON ENGINEERING STUDENTS pag. 57 Maria-Dana GROSSECK- „Virtuelle“ oder „face to face“ Kommunikation, welche spielt den Entscheidungsfaktor in der Beziehung Lehrer/Student pag. 63 III. TRANSLATION STUDIES Mihaela COZMA - WHAT MAKES A GOOD TRANSLATOR? A FOCUS ON THE INTERCULTURAL DIMENSION OF THE TRANSLATION COMPETENCE pag. 73 Andrea KRISTON - QUELQUES DIFFICULTÉS DE TRADUCTION DES TERMES DE L’ÉDUCATION DU ROUMAIN EN FRANÇAIS pag. 85 Maria Larisa NECHITA, Maria Elena MILCU - STRATEGIES EFFICACES POUR BIEN INTERPRETER LES EXPRESSIONS FORMELLES pag. 95 Luciana PENTELIUC-COTOŞMAN - LA TRADUCTION PUBLICITAIRE À L’ÈRE DU DIGITAL : DU TRANSCODAGE LINGUISTIQUE À LA TRANSCRÉATION pag. 105 IV. FOREIGN LANGUAGE PEDAGOGY Monica CONDRUZ-BACESCU - LEARNING IN THE DIGITAL ERA. DIGITAL CITIZENS pag. 117 Anca TRIȘCĂ IONESCU - TEACHING ENGLISH TO NAVAL ARCHITECTURE STUDENTS IN ROMANIA pag. 125 Sabina HOMANA - DEUTSCH LERNEN MIT KINDERLITERATUR pag. 138 Anca DEJICA-CARȚIȘ - TECHNISCHES DEUTSCH FÜR STUDIERENDE. ENTWICKLUNG VON SPRACHKOMPETENZEN pag. 145 12/2019 Cuprins Editorial Matter I. PROFESSIONAL COMMUNICATION Ileana ROTARU - MEDIA LITERACY AS A 21ST KEY COMPETENCE. A CASE STUDY OF ROMANIA pag. 3 Simona BADER, Corina SÎRB -ROMANIAN ONLINE MEDIA HEADING TOWARDS A FIGHT PARADIGM: A QUALITATIVE ANALYSIS pag. 7 Adela Marincu POPA -REVIVAL OF THE TRADITIONAL CULTURE OF BANAT IN THE DIGITAL ERA – CADE STUDY - THE DOWRY CHEST FESTIVAL pag. 18 Mihai MURARIU - ESCHATOLOGICAL THEMES IN ISLAMIC STATE PROPAGANDA pag. 22 Sorin SUCIU - COMMUNICATING THROUGH PHOTOGRAPHIC IMAGES pag. 29 Corina OZON - EXPOSITION DE SOI PAR L`ECRITURE DANS LE CONTEXTE DU VOYEURISME DES MEDIAS pag. 34 II. LINGUISTICS AND COMMUNICATION Adrian–Florin BUSU - RATIONALITY IN THE TECHNOLOGICAL EDEN pag. 45 Isabella-Alice MATIEȘ-VERBUNCU - Legal language and technology: enhancing the delivery of linguistic messages pag. 52 Anca Violeta BISCHOFF, Adina PALEA - A COMMUNICATIONAL ANALYSIS OF THE EVOLUTION OF SYMBOLIC LANGUAGE. CASE STUDY: EMOJIS pag. 59 Tijana PAREZANOVIĆ - DIGITAL FICTION AND READING CARTOGRAPHERS OF URBANITY pag. 72 Veronica CȂMPIAN - IST DAS ZUM LACHEN?!? DER EINSATZ VON HUMOR ALS STRATEGIE IN WERBEANZEIGEN pag. 81 III. TRANSLATION STUDIES Marina-Cristiana ROTARU - TRANSLATING ECONOMIC COLOUR IDIOMS AS A WAY OF DEVELOPING CROSS-CULTURAL ECONOMIC DISCOURSE pag. 95 Andreea BAN - TRANSLATION AS A COMMUNICATIVE ACTIVITY IN TEACHING TECHNICAL ENGLISH pag. 105 Anca DEJICA-CARȚIȘ - EINBLICKE IN DIE ÜBERSETZUNG DER BILDUNGSSPRACHE: RUMÄNISCH-DEUTSCH pag. 111 IV. FOREIGN LANGUAGE PEDAGOGY Andrijana ĐORDAN - GOING DIGITAL: FLIPPING THE FOREIGN LANGUAGE CLASSROOM pag. 121 Anca MAGHEŢIU - GUTE GRÜNDE, UM DEUTSCH ZU LERNEN – ZUR MOTIVATION DER BWL- UND VWL- STUDIERENDEN AN DER WEST-UNIVERSITÄT TEMESWAR FÜR DEN FREMDSPRACHENUNTERRICHT pag. 129 Daniela KOHN -IM VIRTUELLEN SPRECHZIMMER. DIE INTERAKTIVE ONLINE-KOMMUNIKATION IM DAF-UNTERRICHT, FACHSPRACHE MEDIZIN pag. 138 Andreea Rodica RUTHNER - ZUR SPRACH- UND KULTURVERMITTLUNG DURCH INTERKULTURELLE BEGEGNUNGEN ANHAND VON FACE-TO-FACE CONTACTS, ETHNOGRAPHY, TANDEM LERNEN, NETZ- UND MEDIENGESTÜTZTEN LEHR- UND LERNPROZESSEN UND KULTURSENSIBILISIERENDEN METHODEN pag. 149 11/2018 Editorial Matter I. PROFESSIONAL COMMUNICATION Sorin SUCIU-COMMUNICATION CHALLENGES FOR SUSTAINABILITY pag. 3 Daniel CIUREL-The Framing of Protest pag. 7 Ileana ROTARU -A DIVIDED SPACE OF MEDIATIZATION: ROMANIAN CHILDREN AND THE INTERNET pag. 16 Veronica Ioana ILIEŞ -DIGITAL COMMUNICATION STRATEGIES IN HORECA INDUSTRY. CASE STUDY MARTY RESTAURANTS, CLUJ-NAPOCA pag. 21 Anamaria FILIMON-BENEA-LA VIDEO ET LE WEB pag. 32 II. LINGUISTICS AND COMMUNICATION Monica CONDRUZ-BACESCU-CORPORATE LANGUAGE IN ROMANIAN BUSINESS ENVIRONMENT pag. 43 Anca Florina LIPAN-GRAMMATICAL SYNONYMY WITH PRESENT AND PAST TENSES IN ENGLISH AND ROMANIAN pag. 52 Raad ALJOMAELY-THE PRONUNCIATION OF ENGLISH DIPHTHONGS BY IRAQI LEARNERS pag. 67 III. TRANSLATION STUDIES Gyde HANSE-VERÄNDERUNGEN DURCH DIE DIGITALEN WENDE pag. 75 Carmen ARDELEAN-GRADIENCE VERSUS APPROPRIATENESS IN TRANSLATION: IS THE LINK BETWEEN TRANSLATION AND LINGUISTICS STILL STRONG, OR IS IT READY TO EXPAND TO NEW AREAS OF HUMANITIES? pag. 86 Elena Violeta TĂNASE-REALIA IN SUBTITLING – AN INTERCULTURAL ENCOUNTER pag. 98 Anca TRIȘCĂ (IONESCU)-USING GOOGLE TRANSLATE IN TRANSLATING ENGLISH NAVAL ARCHITECTURE TEXTS BY 1ST YEAR NAVAL ARCHITECTURE STUDENTS. A CASE STUDY pag. 105 Ioana Carmen PĂȘTINARU-THE WEB-BASED STUDY GUIDES IN ENGLISH – A KEY TO SUCCESSFUL INTERNATIONALISATION pag. 113 IV. FOREIGN LANGUAGE PEDAGOGY Silvia MADINCEA PAȘCU-A CONTRASTIVE APPROACH TO ENGLISH AND ITALIAN PROVERBS ON BODY PARTS (TEACHING ACTIVITIES) pag. 125 Anca DEJICA-CARȚIȘ-DEUTSCH ALS FREMDSPRACHE IM AKADEMISCHEN BEREICH pag. 136 Iuliana-Florina PANDELICĂ-REFLEXION CRITIQUE SUR L’UTILISATION DES TICE DANS L’ENSEIGNEMENT / APPRENTISSAGE DE LA LITTERATURE EN ROUMANIE pag. 145 10/2017 Editorial Matter I. PROFESSIONAL COMMUNICATION John RYDER-POLITICS BY TWITTER: POLITICAL COMMUNICATION, DIGITAL TECHNOLIOGY AND THE PURSUIT OF COMMON INTERESTS pag. 3 Carol COOPER-THE INFLUENCE OF THE MOBILE PHONE ON YOUNG ADULT COMMUNICATION pag. 12 Lucian-Vasile SZABO, Iasmina PETROVICI-QUALITY JOURNALISM AND OTHER CHALLENGES pag. 21 Vasile GHERHEȘ, Liliana CIȘMARIU-THE PRESENCE OF THE ROMANIAN PUBLIC ADMINISTRATION ON SOCIAL MEDIA pag. 32 Sorin SUCIU-THE RHETORIC OF POST-TRUTH pag. 40 Maria-Dana GROSSECK-Die Bedeutung des Fachsprachenunterrichts und seine Rolle zur Verbesserung und Unterstützung der Unternehmenskommunikation pag. 45 Patrick LAVRITS-DIE UNSICHERHEITSVERMEIDUNG IN DER DEUTSCHEN UND IN DER RUMÄNISCHEN WERBUNG pag. 53 II. LINGUISTICS AND COMMUNICATION Felix NICOLAU-THE CONVERGENCE OF THE THEORY OF DISCOURSE WITH THE THEORY OF PERFORMANCE IN POSTHUMANIST CONTEXTS pag. 71 Andreea-Nicoleta VOINA, Ada-Maria ȚÎRLEA-FEMINIST RHETORIC IN BARACK OBAMA AND HILLARY CLINTON’S DISCOURSE pag. 82 Maţa ŢARAN ANDREICI-PHRASEOLOGICAL UNITS WITH SACRED NUMBERS IN RUSSIAN AND SERBIAN pag. 92 Ștefana CIORTEA-NEAMȚIU-DIE GRÜNDUNG EINES MYTHOS – ON- UND OFF-LINE: EUGEN VON SAVOYEN, DER BEFREIER TEMESWARS pag. 104 III. TRANSLATION STUDIES Andrijana ĐORDAN-APPROACHING THE EU: TERMINOLOGY AND TRANSLATION DIGITAL RESOURCES pag. 117 Andrea KRISTON-MACHINE TRANSLATION IN TRANSLATING BUSINESS TEXTS: MYTH VERSUS REALITY pag. 126 Tijana PAREZANOVIĆ-MANAGING HUMAN-TO-HUMAN APPROACH WITH NO HUMANS PRESENT: A LOOK INTO POLITE FORMS OF ADDRESS IN SOFTWARE LOCALIZATION pag. 137 Loredana PUNGĂ, Dana PERCEC-AN INQUIRY INTO CHALLENGES OF LITERARY TRANSLATION FOR FUTURE PROFESSIONALS pag. 145 Mansoor KHALID-THE CONCEPT OF METAPHOR IN THE ENGLISH-ARABIC TRANSLATION pag. 155 IV. FOREIGN LANGUAGE PEDAGOGY Valentina BUDINČIĆ-WEB-BASED TEACHING RESOURCES FOR BUSINESS ENGLISH CLASSES pag. 165 Iulia PARA-ADAPTING MATERIALS FOR TEACHING BUSINESS ENGLISH pag. 173 Anca DEJICA-CARȚIȘ-DAS INTERNET IM STUDIENBEGLEITENDEN DAF-UNTERRICHT pag. 176 Sabina DE CARLO-Deutsch als Fremdsprache im Banat: Unterricht zwischen Tradition und praktischem Nutzen pag. 186 Sabina HOMĂNĂ-INNOVATIVE MITTEL BEI DER FÖRDERUNG DES KOMMUNIKATIVEN FREMDSPRACHENUNTERRICHTS pag. 196 Daniela KOHN-DER STUDENT(INN)EN FREIE WAHL DIGITALE MEDIENNUTZUNG IM SELBSTSTÄNDIGEN DAF- UND RAF-ERWERB DER STUDIERENDEN AN DER MEDIZINISCHEN UND PHARMAZEUTISCHEN UNIVERSITÄT „VICTOR BABEȘ” TIMIȘOARA pag.204 Anca-Raluca MAGHEŢIU-FACHSPRACHENUNTERRICHT IM HOCHSCHULBEREICH pag. 213
Editorial Matter I. PROFESSIONAL COMMUNICATION Adina BAYA - JOURNALISM EDUCATION IN TODAY’S FAST-PACED MEDIA ENVIRONMENT pag. 3 Sorin SUCIU - THE ETHICAL ALTRUISM AND THE SPIRIT OF CAPITALISM pag. 14 Cosmin-Constantin BĂIAȘ - CRITICAL THINKING, ACTIVISM AND APPLIED ETHICS pag. 19 Daniel CIUREL - Culture Jamming: Perspectives by Incongruity and Polemical Intertextuality pag. 26 Ioana VID - THE IMAGE OF A FINANCIAL INSTITUTION – OTP BANK ROMANIA pag. 31 Anamaria FILIMON-BENEA - L’EMOTION – UN FACTE-UR MOBILISATEUR POUR ASSURER L’INTERACTIVITE pag. 40 Patrick LAVRITS - LEISTUNG VS. STATUS IN DER RUMÄNISCHEN UND IN DER DEUTSCHEN WERBUNG pag. 48 II. LINGUISTICS AND COMMUNICATION Andreea BAN, Mihaela BUCUR - NON-VERBAL COMMUNICATION – A STUDY ON ENGINEERING STUDENTS pag. 57 Maria-Dana GROSSECK- „Virtuelle“ oder „face to face“ Kommunikation, welche spielt den Entscheidungsfaktor in der Beziehung Lehrer/Student pag. 63 III. TRANSLATION STUDIES Mihaela COZMA - WHAT MAKES A GOOD TRANSLATOR? A FOCUS ON THE INTERCULTURAL DIMENSION OF THE TRANSLATION COMPETENCE pag. 73 Andrea KRISTON - QUELQUES DIFFICULTÉS DE TRADUCTION DES TERMES DE L’ÉDUCATION DU ROUMAIN EN FRANÇAIS pag. 85 Maria Larisa NECHITA, Maria Elena MILCU - STRATEGIES EFFICACES POUR BIEN INTERPRETER LES EXPRESSIONS FORMELLES pag. 95 Luciana PENTELIUC-COTOŞMAN - LA TRADUCTION PUBLICITAIRE À L’ÈRE DU DIGITAL : DU TRANSCODAGE LINGUISTIQUE À LA TRANSCRÉATION pag. 105 IV. FOREIGN LANGUAGE PEDAGOGY Monica CONDRUZ-BACESCU - LEARNING IN THE DIGITAL ERA. DIGITAL CITIZENS pag. 117 Anca TRIȘCĂ IONESCU - TEACHING ENGLISH TO NAVAL ARCHITECTURE STUDENTS IN ROMANIA pag. 125 Sabina HOMANA - DEUTSCH LERNEN MIT KINDERLITERATUR pag. 138 Anca DEJICA-CARȚIȘ - TECHNISCHES DEUTSCH FÜR STUDIERENDE. ENTWICKLUNG VON SPRACHKOMPETENZEN pag. 145
Editorial Matter I. PROFESSIONAL COMMUNICATION Ileana ROTARU - MEDIA LITERACY AS A 21ST KEY COMPETENCE. A CASE STUDY OF ROMANIA pag. 3 Simona BADER, Corina SÎRB -ROMANIAN ONLINE MEDIA HEADING TOWARDS A FIGHT PARADIGM: A QUALITATIVE ANALYSIS pag. 7 Adela Marincu POPA -REVIVAL OF THE TRADITIONAL CULTURE OF BANAT IN THE DIGITAL ERA – CADE STUDY - THE DOWRY CHEST FESTIVAL pag. 18 Mihai MURARIU - ESCHATOLOGICAL THEMES IN ISLAMIC STATE PROPAGANDA pag. 22 Sorin SUCIU - COMMUNICATING THROUGH PHOTOGRAPHIC IMAGES pag. 29 Corina OZON - EXPOSITION DE SOI PAR L`ECRITURE DANS LE CONTEXTE DU VOYEURISME DES MEDIAS pag. 34 II. LINGUISTICS AND COMMUNICATION Adrian–Florin BUSU - RATIONALITY IN THE TECHNOLOGICAL EDEN pag. 45 Isabella-Alice MATIEȘ-VERBUNCU - Legal language and technology: enhancing the delivery of linguistic messages pag. 52 Anca Violeta BISCHOFF, Adina PALEA - A COMMUNICATIONAL ANALYSIS OF THE EVOLUTION OF SYMBOLIC LANGUAGE. CASE STUDY: EMOJIS pag. 59 Tijana PAREZANOVIĆ - DIGITAL FICTION AND READING CARTOGRAPHERS OF URBANITY pag. 72 Veronica CȂMPIAN - IST DAS ZUM LACHEN?!? DER EINSATZ VON HUMOR ALS STRATEGIE IN WERBEANZEIGEN pag. 81 III. TRANSLATION STUDIES Marina-Cristiana ROTARU - TRANSLATING ECONOMIC COLOUR IDIOMS AS A WAY OF DEVELOPING CROSS-CULTURAL ECONOMIC DISCOURSE pag. 95 Andreea BAN - TRANSLATION AS A COMMUNICATIVE ACTIVITY IN TEACHING TECHNICAL ENGLISH pag. 105 Anca DEJICA-CARȚIȘ - EINBLICKE IN DIE ÜBERSETZUNG DER BILDUNGSSPRACHE: RUMÄNISCH-DEUTSCH pag. 111 IV. FOREIGN LANGUAGE PEDAGOGY Andrijana ĐORDAN - GOING DIGITAL: FLIPPING THE FOREIGN LANGUAGE CLASSROOM pag. 121 Anca MAGHEŢIU - GUTE GRÜNDE, UM DEUTSCH ZU LERNEN – ZUR MOTIVATION DER BWL- UND VWL- STUDIERENDEN AN DER WEST-UNIVERSITÄT TEMESWAR FÜR DEN FREMDSPRACHENUNTERRICHT pag. 129 Daniela KOHN -IM VIRTUELLEN SPRECHZIMMER. DIE INTERAKTIVE ONLINE-KOMMUNIKATION IM DAF-UNTERRICHT, FACHSPRACHE MEDIZIN pag. 138 Andreea Rodica RUTHNER - ZUR SPRACH- UND KULTURVERMITTLUNG DURCH INTERKULTURELLE BEGEGNUNGEN ANHAND VON FACE-TO-FACE CONTACTS, ETHNOGRAPHY, TANDEM LERNEN, NETZ- UND MEDIENGESTÜTZTEN LEHR- UND LERNPROZESSEN UND KULTURSENSIBILISIERENDEN METHODEN pag. 149
Editorial Matter I. PROFESSIONAL COMMUNICATION Sorin SUCIU-COMMUNICATION CHALLENGES FOR SUSTAINABILITY pag. 3 Daniel CIUREL-The Framing of Protest pag. 7 Ileana ROTARU -A DIVIDED SPACE OF MEDIATIZATION: ROMANIAN CHILDREN AND THE INTERNET pag. 16 Veronica Ioana ILIEŞ -DIGITAL COMMUNICATION STRATEGIES IN HORECA INDUSTRY. CASE STUDY MARTY RESTAURANTS, CLUJ-NAPOCA pag. 21 Anamaria FILIMON-BENEA-LA VIDEO ET LE WEB pag. 32 II. LINGUISTICS AND COMMUNICATION Monica CONDRUZ-BACESCU-CORPORATE LANGUAGE IN ROMANIAN BUSINESS ENVIRONMENT pag. 43 Anca Florina LIPAN-GRAMMATICAL SYNONYMY WITH PRESENT AND PAST TENSES IN ENGLISH AND ROMANIAN pag. 52 Raad ALJOMAELY-THE PRONUNCIATION OF ENGLISH DIPHTHONGS BY IRAQI LEARNERS pag. 67 III. TRANSLATION STUDIES Gyde HANSE-VERÄNDERUNGEN DURCH DIE DIGITALEN WENDE pag. 75 Carmen ARDELEAN-GRADIENCE VERSUS APPROPRIATENESS IN TRANSLATION: IS THE LINK BETWEEN TRANSLATION AND LINGUISTICS STILL STRONG, OR IS IT READY TO EXPAND TO NEW AREAS OF HUMANITIES? pag. 86 Elena Violeta TĂNASE-REALIA IN SUBTITLING – AN INTERCULTURAL ENCOUNTER pag. 98 Anca TRIȘCĂ (IONESCU)-USING GOOGLE TRANSLATE IN TRANSLATING ENGLISH NAVAL ARCHITECTURE TEXTS BY 1ST YEAR NAVAL ARCHITECTURE STUDENTS. A CASE STUDY pag. 105 Ioana Carmen PĂȘTINARU-THE WEB-BASED STUDY GUIDES IN ENGLISH – A KEY TO SUCCESSFUL INTERNATIONALISATION pag. 113 IV. FOREIGN LANGUAGE PEDAGOGY Silvia MADINCEA PAȘCU-A CONTRASTIVE APPROACH TO ENGLISH AND ITALIAN PROVERBS ON BODY PARTS (TEACHING ACTIVITIES) pag. 125 Anca DEJICA-CARȚIȘ-DEUTSCH ALS FREMDSPRACHE IM AKADEMISCHEN BEREICH pag. 136 Iuliana-Florina PANDELICĂ-REFLEXION CRITIQUE SUR L’UTILISATION DES TICE DANS L’ENSEIGNEMENT / APPRENTISSAGE DE LA LITTERATURE EN ROUMANIE pag. 145
