Issues

Mastercom 9/2024

Brigitta Viola Csáki - Empathic Communication as a Negotiation Technique within the Human Resources Department. Case Study: FORVIA HELLA  pag. 8
Andreea Ișfan - Diversity and Inclusion in Romanian Organisations  pag. 17
Larisa Loredana Munteanu - The Importance of Online Communities for Business Success. Case Study: Companies in Romania

 pag. 23

Amina Poterașu - The Realities of Corporate Social Responsibility. Case Study: Patagonia and Volkswagen Companies  pag. 33
Adelina Anamaria Petrilă - Political Advertising on Social Media  pag. 50
Denis Florinel Prună - The Role of Humour in TikTok Communication  pag. 59
 Andreea Veleanu - Reading from Digital to Analogue.
The Influence of Social Media
 pag. 73
 Maria Magdalena Grigorof - Customers’ Perception of Electronic Services
in McDonald’s Restaurants
 pag. 82
Alexandra Irina Bacîtea - The Role of Social Media in Promoting Timișoara 2023 - European Capital of Culture  pag. 92
 Alexandra Maria Gîtman - Intention and Effect in Advertising. An Analysis of Rituals' Advertising Discourse  pag. 103
Cristina Lavinia Măciucă - Comparative Study of the Impact of the Visual Message Used in University Promotion  pag. 113
Laura Maria Sîrbu - Analysis of the Innovative Factor in Branding  pag. 129
Denisa Uscatu - Shaping Economic Growth: The Role of Government Communication and the Media  pag. 141
 Ionica Vălimăreanu - Events for Children Within Timișoara 2023 –
European Capital of Culture: Online Visibility
 pag. 148
Ovidiu Darius Voița - Promoting Anti-EU Attitudes in the Romanian Digital Space  pag. 159
Adela Celine Voicu-Dungan - Artificial Intelligence as a PR Tool: A Case Study  pag. 170
Andreea Elena Anescu - The Role of Telecommunication Technologies
in Communication
 pag. 178
Laura Borșoș - A Comparative Analysis of Online Web Development Tutorials  pag. 186
Maria Galdea - The Use of Artificial Intelligence in Graphic Design  pag. 193
Mihaela Nicoleta Ianuș - A Comparative Analysis of Models in Communication Systems and the Modelling of Communication Techniques  pag. 211
Romina Roxana Kolarovszki-Ion - The UX/UI Process in Designing a Language Learning Platform  pag. 216
Teodora Pocol - The Impact of 3D Technology on Communication  pag. 228
Paula Nicoleta Staicu - The Role of Content Design in Web Pages  pag. 241
Claudia Monica Trăistaru - Augmented Reality Experiences in Graphic Design  pag. 246

 

Mastercom 8/2023

Octavian Diaconu - Augmented Reality in Marketing: Exploring Applications and Impact with a Focus on Real Estate  pag. 7
Andrada Maria Nemțoc - Vodafone's Involvement in Promoting Technical Innovation. Case study: Salvamont–Vodafone  pag. 16
Andreea-Ioana Dodon - The Impact of Storytelling in Advertising Videos. Case study: Nike videos and Adidas videos

 pag. 22

Cristina-Maria ECOBICI - Aesthetic and Functional Particularities in the Design of Graphical User Interfaces for Mobile Devices  pag. 27
Emilian-Ionuț Porumb - Graphics Processes Dedicated to 3D Character Design  pag. 50
Larisa-Corina Sima - Methods of Promotion through Social Media  pag. 62
Ramona Chiseliță - The role of portraying businesswomen in communication. Case study: Perceptions in the Romanian business environment  pag. 73
Ana Ilie-Otiman - Student Entrepreneurial Societies - Catalysts of Entrepreneurial Culture in Romania. Case study: the Communication of the Universities of Timișoara SESs  pag. 80
Alexandra Dennisa Munteanu - The Impact of Leadership on Organizational Productivity  pag. 93
Nicola-Caius Agavriloae - The Role and Importance of Communication
in the Recruitment Process
 pag. 101
Raluca Ilisie - Analysis and Optimization of the Event Organization Process.
Case study: PoliKids Fest 2023
 pag. 109
Paula Peev-Otiman - The Revival of Tourism Brands in the Post-pandemic
Context. Solutions for Economic Actors in the Banat Mountain Area
 pag. 116
Ana-Maria Silvia Oprea - Analysis of Communications in Solar Energy  pag. 125
Simona Zetea - Local Economic Develpment through Traditional Trade:
A Sustainable Approach
 pag. 130
   

 

 

Cuprins  
Pag 1-4  
Cristina Alina Enea - Corporate Social Responsibility in Romanian Companies

 pag. 8

Iasmina-Nicoleta Haiduc - The Influence of CSR Actions on Company Reputation. Case Study: Company Image Before and After the Implementation of  the CSR Program  pag. 21
Ana-Lăcrămioara REBELI-SZABO - The Evolution of Corporate Social Responsibility Actions in Romania. Case Study of 2019 and 2020  pag. 31
Rebecca Ioana CHINCEA - The Role of Online Tools in Communication. Case Study: Negotiation in the Real Estate Business  pag. 39
Lorena Camelia BALICA - Communication in Attracting Employees within Corporations. Case Study: - Analysis of the Way of Communication of 10 Multinationals with Subsidiaries in Romania  pag. 47
Vanesa-Andrada CARABIN - The Effects of the SARS-Cov-2 Pandemic on Consumerism and Online Shopping  pag. 57
Anuta IVANCUS - Improving Communication. Case study: Anti-COVID Speech for Young People  pag. 67
Livian R. HOTICO - Insurance Company Consultants’ Reflections on their Activity  in the Conditions Imposed by the COVID-19 Pandemic  pag. 81
Andreea LUKIČ - Communication of the Social Assistance and Child Protective Services of Timis County with the Media, during the Sars CoV-2 Health Crisis  pag. 96
Raluca CODREAN - A Debate on the Role of Social Media in Business Communication  pag. 107
Antonia Patricia BURDULEA - The Role and Importance of Online Communication in the Business Environment  pag. 115
Andreea-Constantina SAVA - Symbolism in Visual Communication  pag. 123
Aurica ANDREESCU - The Digitalization of Organizational Communication  pag. 135
Ana-Maria VLĂDESCU - The Influence of Emotional Intelligence in Leadership. Case Study: Barack Obama  pag. 145
Bianca-Gabriela HORGA - Promotion Actions in the Activity of a Sports Start-up  pag. 153
Daiana LUPU - Art and Science in Leadership  pag. 161
Laura COLȚIȘ - Offline and Online Coffee Promotion. Case Study: Starbucks  pag. 173
Alina-Dalia NEICONI - Ethics and Marketing Policy. Aggressive Advertising  pag.  185

 

 

Cuprins  
Pag 1-4  
Ana-Lăcrămioara Rebeli-Szabo - Banca Transilvania and Banca Comercială Română in the Context of the Covid-19 Pandemic: Social Involvement Actions

 pag. 7

Adela Lăcrămioara Lazăr - Sustainability in the Activity of the Retailers in Romania  pag. 21
Iasmina-Andreea Lele - Ecological Concerns in the Discourse
of the Fashion Industry
 pag. 27
Andreea Maria Pașca - The Role and Importance of Communication
in the Doctor-Patient Relationship
 pag. 36
Camelia-Viviana Vișan - Ethical Aspects Concerning Inditex’s Business Practices  pag. 46
Miruna-Narcisa Pașca - Ethos and Strategies for Strengthening Credibility in Leaders  pag. 53
Bleoju Marioara - Graphical Design in Public Speaking  pag. 65
Isabela Lavinia Răpeși - Digital Products for Children. UXUI Design  pag. 78
Adina-Lorena Smarandache - Aesthetic and Functional Features of Book Cover Design  pag. 92
Ramona-Valeria Giurgiuca - Face-to-face Communication vs. Digital Communication. Case Study “Cărturești” and “Două Bufnițe” Bookshops  pag. 101
Cristina Budea - The Role of Online Communication in the Start and Growth of a Micro-enterprise. Case study: Dumblegift S.R.L.  pag. 107
Alexandra Diana Rafila - Online Communication Channels in a Company.
Case study: Bosch Service Solutions
 pag. 120
Georgiana - Maria Sîrca - Online Promotion Strategies Used by Iulius Town Timișoara  pag. 128
Lorena Dumitru - Social Media Advertising During the COVID-19 Pandemic  pag. 138
Anka-Roxana Șuba - Online Social Networks and Social Capital. Case Study: Facebook  pag. 146
Andreea-Mihaela Cepoi - Communicating Social Issues through Social Media: Strategies to Increase Visibility on Social Media  pag. 158
Amalia Cristiana Popovici - Instagram: from a Social Network to a Marketing Tool  pag. 166
Ioana-Roxana Toth - Communication Techniques for Brand Promotion in
the Digital Environment Case Study: Favisan and Gerocossen
 pag. 175 
Maria Diana Ungureanu - Public Relations in the Online Environment.
Transilvania Bank’s Online Promotion final
 pag. 186 
Maria Dorca Marițescu - The Impact of Using Online Questionnaires with Instant Response in the Educational Environment. Digital Interactivity during a Pandemic  pag. 197
Flavia Mezzetti, Ana-Maria Popescu - Crisis Communication in the Age of Digital Media  pag. 211