13/2020 Cuprins Editorial Matter I. PROFESSIONAL COMMUNICATION Adina BAYA - JOURNALISM EDUCATION IN TODAY’S FAST-PACED MEDIA ENVIRONMENT pag. 3 Sorin SUCIU - THE ETHICAL ALTRUISM AND THE SPIRIT OF CAPITALISM pag. 14 Cosmin-Constantin BĂIAȘ - CRITICAL THINKING, ACTIVISM AND APPLIED ETHICS pag. 19 Daniel CIUREL - Culture Jamming: Perspectives by Incongruity and Polemical Intertextuality pag. 26 Ioana VID - THE IMAGE OF A FINANCIAL INSTITUTION – OTP BANK ROMANIA pag. 31 Anamaria FILIMON-BENEA - L’EMOTION – UN FACTE-UR MOBILISATEUR POUR ASSURER L’INTERACTIVITE pag. 40 Patrick LAVRITS - LEISTUNG VS. STATUS IN DER RUMÄNISCHEN UND IN DER DEUTSCHEN WERBUNG pag. 48 II. LINGUISTICS AND COMMUNICATION Andreea BAN, Mihaela BUCUR - NON-VERBAL COMMUNICATION – A STUDY ON ENGINEERING STUDENTS pag. 57 Maria-Dana GROSSECK- „Virtuelle“ oder „face to face“ Kommunikation, welche spielt den Entscheidungsfaktor in der Beziehung Lehrer/Student pag. 63 III. TRANSLATION STUDIES Mihaela COZMA - WHAT MAKES A GOOD TRANSLATOR? A FOCUS ON THE INTERCULTURAL DIMENSION OF THE TRANSLATION COMPETENCE pag. 73 Andrea KRISTON - QUELQUES DIFFICULTÉS DE TRADUCTION DES TERMES DE L’ÉDUCATION DU ROUMAIN EN FRANÇAIS pag. 85 Maria Larisa NECHITA, Maria Elena MILCU - STRATEGIES EFFICACES POUR BIEN INTERPRETER LES EXPRESSIONS FORMELLES pag. 95 Luciana PENTELIUC-COTOŞMAN - LA TRADUCTION PUBLICITAIRE À L’ÈRE DU DIGITAL : DU TRANSCODAGE LINGUISTIQUE À LA TRANSCRÉATION pag. 105 IV. FOREIGN LANGUAGE PEDAGOGY Monica CONDRUZ-BACESCU - LEARNING IN THE DIGITAL ERA. DIGITAL CITIZENS pag. 117 Anca TRIȘCĂ IONESCU - TEACHING ENGLISH TO NAVAL ARCHITECTURE STUDENTS IN ROMANIA pag. 125 Sabina HOMANA - DEUTSCH LERNEN MIT KINDERLITERATUR pag. 138 Anca DEJICA-CARȚIȘ - TECHNISCHES DEUTSCH FÜR STUDIERENDE. ENTWICKLUNG VON SPRACHKOMPETENZEN pag. 145
Editorial Matter I. PROFESSIONAL COMMUNICATION Adina BAYA - JOURNALISM EDUCATION IN TODAY’S FAST-PACED MEDIA ENVIRONMENT pag. 3 Sorin SUCIU - THE ETHICAL ALTRUISM AND THE SPIRIT OF CAPITALISM pag. 14 Cosmin-Constantin BĂIAȘ - CRITICAL THINKING, ACTIVISM AND APPLIED ETHICS pag. 19 Daniel CIUREL - Culture Jamming: Perspectives by Incongruity and Polemical Intertextuality pag. 26 Ioana VID - THE IMAGE OF A FINANCIAL INSTITUTION – OTP BANK ROMANIA pag. 31 Anamaria FILIMON-BENEA - L’EMOTION – UN FACTE-UR MOBILISATEUR POUR ASSURER L’INTERACTIVITE pag. 40 Patrick LAVRITS - LEISTUNG VS. STATUS IN DER RUMÄNISCHEN UND IN DER DEUTSCHEN WERBUNG pag. 48 II. LINGUISTICS AND COMMUNICATION Andreea BAN, Mihaela BUCUR - NON-VERBAL COMMUNICATION – A STUDY ON ENGINEERING STUDENTS pag. 57 Maria-Dana GROSSECK- „Virtuelle“ oder „face to face“ Kommunikation, welche spielt den Entscheidungsfaktor in der Beziehung Lehrer/Student pag. 63 III. TRANSLATION STUDIES Mihaela COZMA - WHAT MAKES A GOOD TRANSLATOR? A FOCUS ON THE INTERCULTURAL DIMENSION OF THE TRANSLATION COMPETENCE pag. 73 Andrea KRISTON - QUELQUES DIFFICULTÉS DE TRADUCTION DES TERMES DE L’ÉDUCATION DU ROUMAIN EN FRANÇAIS pag. 85 Maria Larisa NECHITA, Maria Elena MILCU - STRATEGIES EFFICACES POUR BIEN INTERPRETER LES EXPRESSIONS FORMELLES pag. 95 Luciana PENTELIUC-COTOŞMAN - LA TRADUCTION PUBLICITAIRE À L’ÈRE DU DIGITAL : DU TRANSCODAGE LINGUISTIQUE À LA TRANSCRÉATION pag. 105 IV. FOREIGN LANGUAGE PEDAGOGY Monica CONDRUZ-BACESCU - LEARNING IN THE DIGITAL ERA. DIGITAL CITIZENS pag. 117 Anca TRIȘCĂ IONESCU - TEACHING ENGLISH TO NAVAL ARCHITECTURE STUDENTS IN ROMANIA pag. 125 Sabina HOMANA - DEUTSCH LERNEN MIT KINDERLITERATUR pag. 138 Anca DEJICA-CARȚIȘ - TECHNISCHES DEUTSCH FÜR STUDIERENDE. ENTWICKLUNG VON SPRACHKOMPETENZEN pag. 145
