07/2014 - Facultatea de Științe ale Comunicării

Editorial matter
I. PROFESSIONAL COMMUNICATION
Ileana ROTARU - POSTMODERNIST CHALLENGES OF THE VIRTUAL COMMUNICATION: THE BATTLE OF TITANS	pag. 3
Lavinia SUCIU, Simona ŞIMON - THE MASKS OF AN ORGANISATION. METACOMMUNICATION ELEMENTS IN THE DIGITAL MEDIA	pag. 11
Adina PALEA - THE PUBLIC RELATIONS PROFESSIONAL. ELEMENTS OF IDENTITY	pag. 17
Cosmin Constantin BĂIAŞ - THE AUTOETHNOGRAPHIC METHOD – AN ALTERNATIVE IN COMMUNICATION	pag. 23
Meda MUCUNDORFEANU - THE BROKEN MYTH OF THE OPINION LEADER. A SOCIOLOGICAL SURVEY CONDUCTED AMONG UBB STUDENTS	pag. 31
Lucian-Vasile SZABO - THE TIMIŞOARA SYNDROME AND THE PANAMA INVASION: COMMUNICATION, PUBLIC RELATION AND THE SENSITIVE ISSUE OF THE DEATH TOLL	pag. 45
Adrian PACURAR, Lia Lucia EPURE - PROFESSIONALISM AND IMPROVISATION IN THE IMAGE CRISIS MANAGEMENT FROM CONTEMPORARY ROMANIAN HIGHER EDUCATION SYSTEM	pag. 53
Adrian PĂCURAR - ROMANIAN HIGHER EUCATION SYSTEM IN THE FILED OF COMMUNICATION SCIENCES. THE ANATOMY OF A HOAX AND THE FAILURE OF A GENERATION	pag. 57
Mihai CRANGASU - ANALYSE DES MODES D’EXPRESSION DES FORMES SYMBOLIQUES DANS LES PUBLICITES SUR LES PRODUITS MCDONALD’S FRANCE ET INDE	pag. 63
II. LINGUISTICS AND COMMUNICATION
Nadežda SILAŠKI, Annamaria KILYENI - THE MONEY IS SOLID METAPHOR IN ECONOMIC AND BUSINESS TERMINOLOGY IN ENGLISH	pag. 73
Arina GREAVU - BARE ENGLISH-ORIGIN NOUN-PHRASES IN ROMANIAN	pag. 81
Elena FUIOREA - ASPECTS OF LANGUAGE AND STYLE IN MIHAIL SADOVEANU’S THE HATCHET	pag. 91
Dorina CHIŞ-TOIA - LE ROLE DU FRANÇAIS À LA CONSTITUTION DU LEXIQUE SCIENTIFIQUE ROUMAIN	pag. 103
Ștefana-Oana CIORTEA-NEAMȚIU - „WORAUF SCHREIBEN WIR?“ REPORTERN UND SCHRIFTSTELLERN AUF DIE FINGER GESCHAUT	pag. 109
III. TRANSLATION STUDIES
Lucian IONICĂ - TELEVISION TERMINOLOGY: ASPECTS OF TRANSLATION FROM ENGLISH INTO ROMANIAN	pag. 121
Anca DEJICA-CARȚIȘ, Sebastian CHIRIMBU - DAS ÜBERSETZEN VON DEUTSCHEN WIRTSCHAFTSTEXTEN - EINE FALLSTUDIE	pag. 125
Anca TRIȘCĂ (IONESCU) - THE NECESSITY OF RELEVANT DICTIONARY CONTEXTUALIZATIONS FOR THE TRANSLATOR OF NAVAL ARCHITECTURE TEXTS	pag. 133
IV. FOREIGN LANGUAGE PEDAGOGY
Monica COJOCARU - GETTING MESSAGES ACROSS: THE INTEGRATION OF PROFESSIONAL COMMUNICATION SKILLS INTO ESP TEACHING	pag. 145
Elena SAVU, Sebastian CHIRIMBU, Anca DEJICA-CARȚIȘ - WHAT SKILLS DO FOREIGN LANGUAGES TEACHERS NEED IN THE 21ST CENTURY? AN INTERCULTURAL CONFIGURATION	pag. 151
Monica CONDRUZ-BACESCU - E-LEARNING/M-LEARNING – THE NEW TREND IN FOREIGN LANGUAGE TEACHING	pag. 159
Dara TAFAZOLI, Sebastian CHIRIMBU, Anca DEJICA-CARȚIȘ - WEB 2.0 IN ENGLISH LANGUAGE TEACHING: USING WORD CLOUDS	pag. 167
Syed Md. Golam FARUK - SAUDIS’ ATTITUDE TOWARDS ENGLISH: TREND AND RATIONALE	pag. 181
Ioana Andrea DIACONU - DAS CURRICULUM ALS GRUNDLAGE EINES LEHRBUCHPROJEKTS. ZUR ENTSTEHUNG DES SDU–LEHRBUCHS „MIT DEUTSCH STUDIEREN, ARBEITEN, LEBEN“	pag. 193