18/2025 Editorial Matter I. PROFESSIONAL COMMUNICATION Paul-Valentin LUNG - HOW NOVELTY SHAPES AUDIENCE PERCEPTIONS OF VIRTUAL INFLUENCERS: EVIDENCE FROM A LIMITED-EXPOSURE MARKET pag. 3 Adina BAYA - ARE CANONICAL NEWS VALUES STILL RELEVANT IN THE SOCIAL MEDIA AGE? AN EXPLORATORY STUDY ON ROMANIAN GEN Z pag. 16 Alexandru-Claudiu RÂȚĂ, Simona BADER - WAR, PEACE AND SOCIAL NETWORKS. EXPLORING THE ROLE OF PEACE COMMUNICATION IN NEW MEDIA pag. 23 Diana-Maria MIHAI - THE ROLE OF TELEVISION IN THE DESTIGMATIZATION OF FORMER CONVICTS: THE PERCEPTIONS OF INMATES FROM TIMIȘOARA PENITENTIARY pag. 38 Klajdi MONE - POLITICAL PARTIES IN THE UNITED KINGDOM pag. 51 Diana Elena MOTRUNĂ, Loredana-Gabriela STANA, Ionela-Andreea STOICOV, Laurențiu-Gabriel ȚÎRU,Vasile GHERHEȘ - DOCTOR–PATIENT COMMUNICATION: STUDENTS’ PERCEPTIONS OF THE THERAPEUTIC RELATIONSHIP pag. 57 Elia VALLECALLE - PATRIMOINE CULTUREL ET INSTITUTIONS PUBLIQUES : LE CAS DE LA COMMUNICATION DE LA COLLECTIVITÉ DE CORSE SUR INSTAGRAM pag. 67 Alina ELENA ROMASCU, Lavinia SUCIU - PRATIQUES IDENTITAIRES DE LA DIASPORA ROUMAINE EN LIGNE. UNE ANALYSE DE GROUPES FACEBOOK pag. 78 II. LINGUISTICS AND COMMUNICATION Irena CIOBANU, Daniel DEJICA - COMMUNICATIVE DIMENSIONS OF EDUCATIONAL MARKETING DISCOURSE: A CONCEPTUAL AND PRAGMATIC EXPLORATION pag. 91 Craig FRAYNE - TECHNICAL WRITING AS THE JUNGIAN SHADOW OF THE TECH INDUSTRY pag. 98 Daniel CIUREL - APOCALYPTIC RHETORIC IN CLIMATE CHANGE COMMUNICATION pag. 106 Marina-Cristiana ROTARU - TOWARDS A DEFINITION OF THE ROYAL GENRE. A LINGUISTIC PERSPECTIVE pag. 113 III. TRANSLATION STUDIES Andrei MOHANU - TRANSLATING THE FUTURE OF AI AND THE EVOLUTION OF LANGUAGE pag. 129 Zoltan KOVACS, Daniel DEJICA - FROM STANDARDS TO HYBRID WORKFLOWS: AUTOMATIC POST-EDITING AND TRANSLATION QUALITY ASSESSMENT FOR ENGLISH-ROMANIAN MEDICAL TEXTS pag. 136 Alina RĂDOI - ACADEMICS LOST IN MACHINE TRANSLATION: ON POLITICAL SCIENCE TEXTS pag. 146 Adriana Dragomir BARBU - LITERARY PRAGMATICS IN ACTION: EXPLORING SALMAN RUSHDIE’S “MIDNIGHT’S CHILDREN” pag. 158 Andrea KRISTON - APPROCHE COGNITIVE ET PRAGMATIQUE SUR L’OMISSION EN INTERPRÉTATION SIMULTANÉE - UNE ÉTUDE DE CAS pag. 167 Gabriel KOHN - DIE STIMME DER (UN)VERNUNFT. GENERATIVE KÜNSTLICHE INTELLIGENZ ALS KOGNITIVE ERWEITERUNG DES TRANSLATORS UND IHR BEITRAG ZUR THEORETISCHEN ÜBERSETZERISCHEN KOMPETENZ pag. 178 Ana-Maria DASCĂLU-ROMIȚAN - MASCHINELLE ÜBERSETZUNG IM SPANNUNGSFELD DER DIGITALISIERUNG: EINE VERGLEICHENDE ANALYSE VON DEEPL, GOOGLE TRANSLATE UND CHATGPT pag. 188 IV. FOREIGN LANGUAGE PEDAGOGY Florentin CRĂINEANU, Daniel DEJICA - INTERDISCIPLINARY APPROACHES TO TEACHING MEDICAL ENGLISH: INTEGRATING HUMANITIES, ART, AND TECHNOLOGY pag. 207 Elena-Laura VULPOIU, Speranța Sofia MILANCOVICI - FILMS, ACADEMIC SUPPORT FOR LANGUAGE LEARNING pag. 215 Tania PETCOVICI, Silvia Laura PASCU - CHALLENGES IN TRANSLATION AND CONTEXTUALIZATION WHEN TEACHING ENGLISH FOR PSYCHOLOGY TO ROMANIAN STUDENTS pag. 222 Monica CONDRUZ-BACESCU - DEVELOPING DIGITAL COMPETENCES OF PUPILS AND STUDENTS pag. 234 Karina HAUER, Raul PAȘCALĂU, Gabriel BĂRBULEȚ, Andra URSA - THE IMPACT OF TECHNOLOGY ON LANGUAGE LEARNING AND TRANSLATION PRACTICES pag. 242 Roxana MIHALACHE - DECODING DIGITAL FOOD ADVERTISEMENTS: A SEMIOTIC APPROACH TO ENHANCING ENGLISH PROFICIENCY IN FOOD ENGINEERING pag. 250 Bogdan Mihai DASCĂLU - CHALENGES OF LEARNING ROMANIAN AS A FOREIGN LANGUAGE pag. 260 Mihaela POPESCU - L’IA DANS L’ENSEIGNEMENT DU FLE : ANALYSE DE LA PLATFORME INTERACTIVE APOLEARN pag. 269 Raul PAȘCALĂU, Laura ȘMULEAC, Speranța MILANCOVICI - L’IMPACT DE LA TECHNOLOGIE SUR L’ACQUISITION DES LANGUES ÉTRANGÈRES DANS LES UNIVERSITÉS : TENDANCES ET PRATIQUES OPTIMALES pag. 276 Daniela KOHN - AKTIVES ZUHÖREN IM ARZT-PATIENTEN-GESPRÄCH EINE KOMMUNIKATIONSHERAUSFORDERUNG FÜR MEDIZINSTUDIERENDE IM FACHBEZOGENEN DAF-UNTERRICHT pag. 284 Patrick LAVRITS, Anca MAGHEŢIU - DER EINZELHANDEL ALS DIDAKTISCHES LEHRFELD - PRAXISORIENTIERTE ANSÄTZE FÜR DEN DEUTSCHUNTERRICHT AN WIRTSCHAFTSFAKULTÄTEN pag. 298 Simona OLARU-POȘIAR - FREMDSPRACHENLERNEN UND MEHRSPRACHLICHKEIT: ERFAHRUNGEN VON STUDIERENDEN IM FREMDSPRACHUNTERRICHT WÄHREND DER PANDEMIE pag. 311
