4/2019 Cuprins Pag 1-4 Ana - Maria Popescu - Digital Storytelling. The Impact of User - Generated Content in Social Media pag. 9 Andreea - Cristina Badalea - Lică - The Analysis of Quality Standards of the Online Translations. Case of the Naional Centers for Information and Tourist Promotion pag. 19 Ramona - Lenuța Crişan - Organizing the Content and Building the Relationship in Digital Communication pag. 29 Mihaela - Mădălina Boată - Personal and Professional use social media pag. 38 Anca Jurj - Insta - storz for Personal Branding and Product Promotion pag. 47 Daniela Marin - Instagram, A Tool to Keep the Artists' Popularity in the Romanian Music Industry. Case Study: Smiley and Irina Rimes pag. 56 Victoria - Paraschiva Debucean - Impact Methods for New Employees' Integration pag. 66 Iuliana Grazela Stroe - Generation Z - how can digital natives be influenced through online tools? pag. 73 Corneliu - Simidreanu - Digital Citizenship in Education pag. 82 Flavia Mezzetti - Visual Rebranding in the Cake Design Industry pag. 90 Vlad Mărăzan - Discursive strategies in communication of vulgarization of specialized information - communication of severe weather events pag. 107