2/2017 Cuprins Pag 1-4 Ilinca Poliana - The Impact of Social Media on Higher Education: A Case Study of Cel pag. 7 Katalin Mihlay - Digital Showcase of a University Publishing House: Case Study pag. 16 Teodora Livia Boian - Building a Personal Brand in Social Media Environments pag. 25 Timea Gaal - A Guide to Social Media Images for Business pag. 36 Patricia Borlovan - The Importance of Integrated Communication Strategies for Tech and Business Events pag. 52 Corina Popovici - Mobile Applications in Culture pag. 64 Iulia - Maria Comsa - Promotion via Search Engine Optimization pag. 70 Cosmina - Georgiana Iorgoni - Usage of Mobile Telecommunication Technologies in Communication pag. 79 Alexandra Palaloga - The Online Visibility of After School Programs in Timișoara pag. 89 Cezara Barbes - Discursive Strategies in Online Promotion pag. 97 Alina Roxana Trif - Pet Products Marketing Campaign pag. 105
