1/2016 MasterCom Pag 1 Pag 1-4 Cuprins Safta Ramona - Are People Ready for a Change in the Digital Age pag. 7 Apăteanu Claudia - Promoting Technical Higher Education Institutions on Social Media pag. 15 Antonia Zărnescu - Measurement and Evaluation Methods Used in Social Media Campaigns pag. 23 Alis Roxana Foca - Social Media Image Promotion Strategies Used by Timișoara Universities pag. 31 Andrada - Maria Igna - Analysis of the Commerce on Mobile Devices in Romania pag. 41 Luminița Emanoil - The Blog, a Company Promotion Tool pag. 51 Mădălina Albu - Neuro-linguistic Programming in Promoting the Cultural Object in the Digital Environment pag. 63 Andreea Sicoe - From Identity to Reputation in the Inline Environment: A Comparative Analysis pag. 71 Albu Mădălina, Emanoil Luminița - Discourse Strategies. Pathemisation through Digital Media pag. 79 George-Cristian Samoilă - The Informative Dimension of Product Launch Press Releases pag. 89 Codruța - Manuela Bogdan - Ways to Make Organisational Communication More Efficient in Rural Areas pag. 99 Tatiana Luchian - Comparative Analysis Between different English Exams: CAMBRIDGE, IELTS, TOEFL pag. 105
